Evaluation of the success of our products

Above is a video in which we interview several people who will then help us to evaluate the success of our product. I have filmed and aided in creating the questions that we would ask, while Adrian edited the final version together.

evaluation question 4

Evaluation question 3

Slides written by Adrian Harder Gerbrand and Me
I was in charge of researching distribution and marketing and uploading the finished version
Adrian researched into target audience for this prezi.

Evaluation question 2

Evaluation question 1

I've edited and a wrote a script for a podcast styled answer on soundcloud.

Website creation process

Faaiza was in charge of the website's creation. We used wix to create our website as we didn't know how to use html. This made website creation much simpler as we already had a set template to choose from and we had to change things such as color and imagery. For example, the top of our home page looks like the image below.

But originally, this area looked like this..

As you can see. There are many differences between the two. Firstly, we changed the name to say 'Polygon productions' rather than the default 'Electricfilms'. Then we changed some of the default sub pages. For example. 'Development' became 'Cast+crew' and we completely removed the trailer page.

One of the most challenging aspects is creating a sense of branding and professionalism within the website. A way in which we did this was to utilize the 'feature films' section of the website. Here we decided to create five separate film poster with no reference to any actual films. Also, we changed the colors of our template to blue which is iconic of our documentary and postcard.

To add the illusion that the documentary was bigger than it actually is, which makes it look more professional. We created fake news headlines which reported on our product. This helps the website fit the conventions of a documentary website. 

In terms of the cast and crew sections. We decided to add an interactive side to the website by creating a pop-up gallery, rather than just having the names and titles of those involved. This means that visitors can click the images to enlarge them. This means that they can also see who the people mentioned actually are.

In terms of the awards page. We simply had to change the colors slightly as the rest was fine. We made the colors fit with the rest of the page by making the text white and changing the background to the same shade of red used in other areas of the website.

We changed the original template in this case by changing words such as 'Visit us' and 'follow us' to simply include the link to our page for each website. We also changed the color a type of orange to the more familiar blue and white used earlier.

The about page originally contained no imagery, and nothing stood out from it, as it was all text of different sizes.

However, we decided to add imagery and reduce the amount of text, whilst also making the text that was there stand out more, by capitalizing the 'about' title. We also added our own quote which relates to the themes of our documentary.

For the contact page, we added another quote to make a purely informative page more enjoyable. We also made the title white and capitalized while changing the banner to the same light blue color. This page was also made to include our telephone and face numbers, and also our address. There is also a space for visitors to contact us directly and ask us questions.

For the films sections of the website. We were essentially required to describe the plot of BETA and what issues it would be discussing. However. We realized that we created several other film posters and must therefore create summaries for them as well in order to give them a sense of reality.

Originally the cast+crew page was a development page. And included films that would be released soon or films in production. However we decided to change this as we believe this page is more conventional of a documentary website. We changed the title at the top to say Cast + crew and we also included a message from our design. We included imagery of the production team with their names and titles to the side. And below we decided to also credit the cast, which included all the interviewees.

The behind the scenes subsection of the cast+crew page helps for audiences to relate to the production team of the documentary. As it shows them what went into creating the documentary that they will hopefully watch. This is a gallery of images that were taken of us filming and setting up in our film location. The gallery is interactive. Meaning visitors can switch between images without having to load a new image every time. This makes the entire website flow more smoothly.

The news section simply included events such as our attendance to film festivals and past achievements of the documentary. Which allows visitors to keep up with the latest information about the documentary.

The awards page was one of the view pages which only required minimal changes such as the color of the banner going from red to blue.

Documentary website

Homepage

informative page

'Films' page

Cast+Crew page

News page

Awards page

Link to website : http://faaizaferoz22059.wix.com/indie-film-company

Documentary complete postcard

postcard process

 We were asked to create a postcard for our documentary which would advertise our documentary. The postcard had to do three main things. Firstly, the postcard had to fit the conventions of a film festival postcard, such as a big title and simplistic imagery.. Secondly the postcard must help create a further sense of theme within the product. By reinforcing previously seen color schemes, imagery or even font.This helps create a brand. Lastly, we wanted out postcard to have an informative element to it. So we included the awards won and social media links.

 We used photo shop to create the postcard, I personally was mostly involved in the creative and designing process of the postcard's production, as I helped create a sense of branding and simplicity. Firstly, the most noticeable feature between our products is that the postcard and poster use the same background. This helps to relate the products and causes the color blue in the background to be associated with out products. The title was created using the text tool, we used a bright white color in order to contrast the background. And we also chose a similar font to the font within the documentary. The size of the title was also done to make it stand out more, and also fit the conventions of a film festival postcard.

 For the iconic photograph. We chose one that is representative of gaming. So we simply decided to use the same controller picture as we did for the poster. We used a magic wand tool to cut the backgrounds out to make it look more professional. Furthermore, we chose to position our image in the center of our postcard which makes it much more prominent than the other elements in our postcard. We also added our names at the bottom right corner. This is because these are not very important for the success of the product so we simply decided to type them in a small font in the corner. 
 The next step was now to add final touches. We added film festival awards from google to add a sense of professionalism to our production. We also added the logos of social media sites, which is another convention of postcards. And finally, we used the paint bucket tool to fill the title with different colors, which makes it stand out more. Furthermore we used the paint bucket tool to also make the social media logos stand out more as it is important that audiences get information by visiting our pages.

Sound editing

Sound editing and sound capture was definitely a very challenging aspect of our project. We were challenged with firstly, choosing what type of song we would like playing. we understood fully that this introduction tune may act as our soundtrack and therefore be representative of the themes and tones of the documentary. Once we chose the type of music we were looking for, we could either one that is not copyrighted, or create our own. Fortunately, after researching into video game related music we quickly discovered one that fit perfectly. Finding a soundtrack that we were allowed to use saved us the time that it would require to create one which is especially helpful due to the strict deadline. 

We were able to use a boom-mic to record our sound, this allowed us to capture clear dialogue with little to no background noise. However, the boom mic also merged the clip and the sound together, meaning that the first step of our sound editing, was to split them apart in order to have more freedom when creating voice overs. Which was essential as our project utilized this technique quite often. 

    

Furthermore. challenge was the organization of the sound clips. It was essential that they don't overlap. And also, due to stuttering and long pauses during filming we were required to cut the sound files. This meant that when organizing we had to create a sense of continuous speech which meant that the timing had to be just right. Furthermore, due to the separation of the video and sound clips, we were required to sync the files with the speech of the interviewees. We also had to control the volume of the dialogue and background music to ensure that the dialogue can be heard clearly, and that the volume of voice is consistent throughout the documentary.

Film poster

We've created a poster for our documentary. We chose to include the controller which is used during the documentary in order to further improve our branding. It is also similar to 'Indie game: the movie'. This was an intentional design as that was the inspiration behind BETA

BETA - final version

behind the scenes

Below are pictures taken during our production process. This includes pictures of our filming and editing processes. Behind the scenes footage helps to show the work that goes into creating the product and is often appreciated by consumers. This is why we have chosen to include these images within the website to help us relate with our costumers.