The website's pixelated background and flashy colors help to attract people's attention while relating back to retro games. The websites would also contain positive reviews about the documentary and information on pricing, or where to buy it. sometimes other gimicks are used to catch people's attention, such as having random scenes of the movie and parts of the movie's soundtrack playing in the background. Another convention of documentary analysis I've noticed is having a simplistic website, with clear links. This is prominent in websites that are used more for marketing.
Film festival postcards aim to inform people about the genre and mood of the festival using color and images of the card.
For example you would not expect this to be screening a modern action film or a horror movie, as the picture is quite simplistic. Another convention of these postcards is to contain the name of the festival in large letters to stand out from the rest. The front of the postcards are usually designed to attract attention, which is why they are usually not real photographs, but colorful drawings such as the one above. This is because the information is normally contained at the back and may contain quotes by reviewers usually stating good things about it.
They typically don't contain much writing on the cover and are usually made to be artistically appealing and eye-catching. This is why the title of the movie is written in the largest text and stands out the most. Every postcard tends to include a feature that relates it back to it's topic or genre. For example, indie game contains a controller which instantly tells people it's about video games, even if the title wasn't there. We will be following this convention for our short film as well.
Add detail and remove second one.
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