Free To Play website analysis

The first thing that catches your eye about this website is the fact that there are scenes of the documentary playing in the background along with a slow piano tune. This is immediately different to any viewers as most video game documentaries website's would blast loud arcade music if any. This change presents the documentary as being more serious than most.
As you can see, the block text and white color which contracts with the background images helps to make navigation around this website very easy. Having scenes play in the background is not the only way that this website breaks the conventions. The fact that it does not contain hyperlinks that lead you to another page, other than social networking sites is very rare. Instead the information provided pops up in another window, making navigation much easier as you can very quickly jump back to the main menu by clicking away from the pop-up. For example clicking on 'about the film' will cause this page to pop up.

The documentary is free because of this, the website contains links to where to watch it. The website also directs users to the game featured in the documentary 'Defense of the Ancients 2' (DotA 2). Which helps the documentary to advertise the game as both the documentary and the game it's based on is created by the same company 'Valve'.

The website uses images relate to the contents of the documentary. By using images of players, and crowds at competitions, any visitors immediately know that this is a documentary about the competitors, rather than the game they are playing.