film festival postcard analysis - The offering

The most dominant part of the following postcard is clearly the nominations list that is on the left of the card. Audiences are quickly able to identify that this is short film received good reviews overall, and this persuades more audiences to want to watch it. The postcard provides a very 'mysterious' tone to this postcard, from the dark colours and unclear imagery used to the purposely vague synopsis. These all connote to a very enigmatic tone to the movie, once again this is done to intrigue audiences and make them want to find out more. 

The biggest most obvious part of the postcard is the film's title, 'The offering' is written quite clearly. In this case, the title helps to add to the mysterious plot as it does not seem to have much relation to the plot of the movie. For example, if the title read 'The Woods' people would be able to relate it to the background. Though this helps to further intrigue audiences about what this offering actually is and to what it is being offered to. 

The choice to use a mid-shot for the postcard may have been done in order to be able to show the setting that the man seems to be kneeling in, but at the same time, keep certain things like what he is looking at hidden. In terms of mise on scene the character appears to be wearing a winter coat, which connotes to the cold temperature of the setting. Which is presented as creepy due to many factors such as the low-key lighting, provided only by the headlights. and the non-verbal communication provided by the character as he appears to be staring at something off-screen. 

 

For our postcard we would not like to follow this enigmatic style. We intend on having the audiences know exactly what the movie is about from the postcard. We believe it's important that people interested in the topic we are discussing should be our main demographic, this is because we hope to deliver a social message, and somebody who has no opinion on our topic would not be effected by such message, that is why it's important that audiences know what they are going to watch.