Most conventions of websites are followed here, with the genre well displayed through the pixels backgrounds which hints at the gaming aspect of the website. Furthermore, the website contains all the usual contents of a documentary website, including ways to purchase the movie and merchandise related to it. The website also contains further information about the movie such as background information about the movie and the screenings it has had. The website also shows the nominations and film festival awards that the movie has won, this helps to show the kind of reception the movie has received and especially highlights the positive reviews of it, further persuading people to want to watch it.
There are many interactive features of this website, such as multiple embedded videos such as a trailer for the movie which you can watch, as well as a trailer for the special edition which highlights the difference between the regular and special edition. Such as deleted scenes and epilogues elaborating what happened after the documentary. Another clever interactive feature of this website is having a live feed to the social networking site 'Twitter' which is constantly being updated with the documentary development team's twitter account's posts. The helps to involve the developers with the community and make them appear more relatable as they constantly address their viewers.
The website's colour scheme mainly includes light colours such as white, and blue. This may have been done to mislead the audience into thinking it is a light hearted documentary then perhaps surprising them as the documentary is unexpectedly serious and contains a dark tone. Furthermore, all the merchandise sold along with the product also follows this colour scheme which helps to relate them together, creating synergy which allows them to help sell each other.
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