Audience profile

Our demographic is mainly those who play or are interested in video games. This means that we will be basing most of our decisions on targeting that demographic. Every website states a different age for the average gamer, though after looking at several websites the most common age is usually between 30-36 years old. The most common gender to is male with 56% of gamers being men. Though the amount of females who play games is almost equal to the amount of males, meaning our product will have to appeal to both genders if it is to be successful.

Our product will many target gamers aged 18-24. We will also avoid the usage of too much field specific lexis in order to not exclude people who are not too familiar with video games. Furthermore, despite our target age we will refrain from showing any explicit content as to allow younger audiences to view the film as well. 

Fortunately, gaming attracts a variety of people, meaning there is no one specific group we must include. People from the working class to the upper class can play video games, though we will be focusing on a middle class character.